You’re doing something, and you need to boost it, you surely need to do back-end marketing for it, always. As a photographer, you obviously don’t want to sit idle with your equipment getting dusty after every while. Marketing is one such aspect of developing any business which can lead to a widening prospectus of your career.
Digitalization and urbanization have led us to one such marketing called email marketing. Nowadays everyone wants to deal with everything through mails or text messages may it be professional or personal. Emails and its upcoming communicator so-called social networking have led to faster communications and awareness. Obviously, no businessperson wants to stay back in any way. So, we have brought you some curated tips which may help you improvise this aspect of marketing or even help kick start it.
1. Curate A Satisfying Content
The first and foremost part of anything that has to do with reading or writing, may it be any kind of matter, content is really very important. You need to be very particular about the content you are going to display in your mail. It is like your first impression. If they open, you need to be sure that they are convinced enough to come in a venture with you. The first content that you display in the mail should describe you the best and should have answers to their questions like why they should choose and what makes you different from others. Try making your best efforts to write a very interactive and engaging out of the box content. That will surely take you a long way with them.
2. Points To Incorporate In The Mail
A perfect email campaign is always incomplete without a good mail and everything that is related to it. Yes, of course, everything is related to mailing here but there are set of basic tips that get you through writing the mail so that it targets relevantly to the audience you have been marking for.
Each detail counts to a very big extent, so you need to make sure that you consider the below points to make sure that your campaign comes out to be successful to a greater point. So, the points are as below:
- Always make sure that your mail all that you want to convey to your reader in simple and elegant language.
- Do a subtle research on the similar campaign held before to get a clearer idea on what to include and precisely exclude from the content of the mail.
- Make sure that you work hard on the subject line because that is the first thing that any reader reads to open the mail.
- Always keep small sentences and try incorporating the bullet points as it makes the content of the mail neat and tidy.
- Try balancing the number of images and text you are including in your mail as too much of either makes it boring or much of a overdo.
- Always keep it simple as simplicity is the most attractive part of anything.
- Call to action is a must. Your mail should never lack a call to action which talks about something you want your reader to do like sign up or visit your website. This creates an interaction.
- Talk about your expertise and information about your strengths. Let the readers know about your accomplishments so that they get attracted to your outlooks.
- Never forget to have an email signature of your company in your mailing. It represents you and your team.
3. Hold A Customer Perspective
Focus more on what your customer would want from you rather than implying more about what you want. This creates another sense of drive in your campaign and makes it stand out like it is for your customer. With this perspective, there will be a wider outlook to your emailing style and marketing. Also, this will tend you to look forward to harder and think smarter to pull out the best ideas for your campaigns.
Always work on your mailing style in such a way that it speaks for itself that you are more concerned about helping your customers and clients in every possible way. This will create an instinct amongst the audience to stick around to keep having satisfactory services experiences.
4. Beware Of Landing In Spam Folder
The most important thing to keep in mind after the content is to make sure that your mail isn’t landing in the spam box. Do you consider yourself a spammer? Of course no. You need to know the factors that can harm your email enough to land into a spam folder and you must be aware that people don’t open their spam folder unless someone has personally communicated and even then, they are searching for mail. Try avoiding words like “OFF”, “FREE”, “CLICK HERE”, “SUBSCRIBE US”. You yourself wouldn’t open such dodgy emails if you see such word, right? Look for the major things that can affect your positioning of the mail.
After the fear of spamming is the fear of leaking their personal emails to other service providers. You yourself must be getting annoyed when you find a new company approaching you through your personal email. Account your audience with the fact that their emails will never get sold. Pull out a string of phrase that their email ID will never be rented to other companies or dealers or agencies. This concern will help you gain their trust with the emails.
5. Building A Good Database
Next up is who all you are going to reach. Before you start shooting up emails to the clients, try doing some research and creating a database of the SUBSCRIBERS LIST. Start this with your closest circle; grow to the locality and then the nearby locality. Once, you are confident about your establishment, keep adding the contacts to the list. When you have a maintained database, start shooting with the emails so that you have equalized mails everywhere.
6. Schedule Campaigns According To Occasions
Now coming onto some abstract notes is TIMING. You need to be sure about the fact that you have planned that in which time of the year or calendar you are going to send the newsletters and offers. Also, you should have the idea of the time when people will need offers and shoots during the year so that you are targeting at the correct time. You can focus on some common holidays like Christmas, Easter, Halloween, New Year's Eve, and others. People need photographers for different shoots and parties with good skills and availability. Likewise, you will be able to make more clients.
Another aspect that people or targeted audience look is some small details that show you care. Mark the dates of your closest clients to send those offers or flyers on those days. This way people will acknowledge the fact that you are trying to involve and will understand their style. This lays really great influence in the minds of the recipients. Try bringing up offers that can attract your customers on the special occasions and the ones that can attract them according to their needs.
Despite of this, keep things simple and elegant. Your mailing image, content and offers should be clear enough to understand in the very first look. Look forward to trying to do new and coming up with interesting outlooks. Keep browsing for interesting templates and ideas to get inspiration for. Keeping the above-mentioned points in mind, just go for it. You can do it.